Krista Pickens

Krista Pickens is the first person most callers talk to. She does not stay neutral.

“I definitely feel their pain. I’ll cry with them, I’ll get mad with them, I’ll rejoice with them.”

Two years in, that is the whole method, and she is unapologetic about it. What she hopes clients pick up on is that she is genuine and that she wants to help in any way she can.

Her read on why the firm works is worth quoting in full. “Being a small hometown firm, everyone in the office is very close, like family, and everyone here makes the clients feel like family because of that. It’s easy to show compassion when you work at a firm where the leaders show compassion to the employees and make them feel valued. If the employee feels valued, the client will feel that.”

Krista sings barbershop harmonies with her chorus and her quartet. She travels the world. She hikes and camps with her family and her dog.

“If the employee feels valued, the client will feel that.”